SMM – Social Media Management

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The Social Media Management (SMM) course provides a comprehensive understanding of managing and leveraging social media platforms for effective marketing and brand building. Participants will learn strategies for creating, curating, and analyzing content across various social media channels, optimizing engagement, and measuring the success of social media campaigns. This course equips students with the skills needed to develop and implement social media strategies that align with business goals.

Who this Course is for?

  • Marketing professionals and business owners looking to enhance their social media presence.
  • Individuals seeking to pursue a career in social media management.
  • Anyone interested in understanding the dynamics of social media marketing.


  • Understand the fundamentals of social media marketing.
  • Develop strategies for effective content creation and curation.
  • Learn to manage social media accounts and engage with audiences.
  • Gain skills in analyzing social media metrics and campaign performance.
  • Explore paid advertising options on various social media platforms.


  • Basic understanding of social media platforms.
  • No prior experience in social media management is required.
  • Introduction to Social Media Management
    • Overview of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
    • Understanding the role of a social media manager.
    • Setting goals and objectives for social media marketing.
  • Social Media Strategy and Planning
    • Developing a social media strategy.
    • Identifying target audiences and creating buyer personas.
    • Planning content calendars and scheduling posts.
  • Content Creation and Curation
    • Best practices for creating engaging content (text, images, videos).
    • Tools and techniques for content curation.
    • Understanding the importance of storytelling in social media.
  • WPlatform-Specific Strategies
    • Tailoring content for different social media platforms.
    • Utilizing platform-specific features and tools.
    • Case studies of successful social media campaigns.
  • Community Management and Engagement
    • Building and nurturing online communities.
    • Strategies for engaging with followers and responding to comments.
    • Managing online reputation and handling negative feedback.
  • Social Media Advertising
    • Overview of paid social media advertising options.
    • Creating and managing ad campaigns on Facebook, Instagram, Twitter, LinkedIn, etc.
    • Measuring and optimizing ad performance.
  • Analytics and Reporting
    • Understanding social media metrics and KPIs.
    • Tools for tracking and analyzing social media performance.
    • Creating reports to measure the success of social media campaigns.
  • Advanced Strategies and Trends
    • Exploring advanced social media marketing strategies.
    • Staying updated with the latest social media trends and algorithm changes.
    • Integrating social media with other digital marketing efforts.
  • Final Project
    • Developing a comprehensive social media marketing plan.
    • Executing and presenting the final project, including strategy, content plan, and performance analysis.
    • Peer review and feedback.
  • Comprehensive Coverage: Detailed exploration of social media platforms, strategies, and tools.
  • Hands-On Practice: Practical exercises and real-world case studies to build hands-on experience.
  • Content Creation: Focus on creating and curating engaging content tailored to different platforms.
  • Community Engagement: Techniques for building and managing online communities.
  • Advertising Skills: Training in creating and optimizing social media ad campaigns.
  • Analytics Proficiency: Skills in measuring and analyzing social media performance.
  • Advanced Techniques: Exposure to advanced strategies and current trends in social media marketing.
  • Project-Based Learning: Development and presentation of a comprehensive social media marketing plan.

About this Course

  • Duration 4 Weeks
  • Certificate on Completion
  • Level Beginner
  • Price UGX 350,000 300,000

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