After the completion you can get an internship
Goals
- What is digital marketing?
- Importance of digital marketing
- Difference between traditional and digital marketing
- Recent trends and current scenario of the industry
- How digital marketing has been a tool of success for companies?
- How to use digital marketing to increase sales
- How to conduct a competitive analysis?
- Case studies on digital marketing strategies
- Website Planning
- Search Engine Optimisation (SEO)
- Search Engine Marketing
- Social Media Marketing
- Content Marketing & Strategy
- Web Analytics
- Digital Media Planning and Buying
- Web Remarketing
- Email Marketing
- Design Essentials
- Mobile Marketing
- E-Commerce Management
- Online Reputation Management
- Adsense, Blogging, and Affiliate Marketing
- Video Marketing
- Marketing Automation, Influencer & Podcast Marketing
- Introduction to Agency
- The Art of Pitching
- Client-Oriented Strategy
- Campaign Creation for Client
- Reporting and Evaluation
- Soft & Hard Skills
- Marketing Tips
- How To Write A Business Plan
- How To Calculate The Cost of A Business
- How To Fund Your Business
- How To Pick Up A Location For Your Business
- How To Choose A Name For Your Business
- Decision Analysis
- Creativity In Marketing
- Implementing A New Digital Marketing Strategy
- Developing A Marketing Budget
- Guide To A Successful Marketing Campaign
- Event Management
- Business Planning And Development
Prerequisites
- Experience
- Age Should 12 Years or Above
- Introduction to Digital Marketing
- Executive Skills
- Special Test
- Did You Know
- Managerial Skills
- Case Studies
- Other
- Final Test
- Comprehensive market research and analysis to identify target audience and competition.
- Developing a strong online presence through website optimization, social media marketing, and content creation.
- Implementing effective SEO strategies to improve search engine rankings and increase organic traffic.
- Utilizing data analytics to track and measure marketing performance and make data-driven decisions.
- Creating compelling and engaging content to attract and retain customers.
- Building and managing email marketing campaigns to nurture leads and drive conversions.
- Leveraging social media platforms for brand awareness, customer engagement, and influencer partnerships.
- Implementing pay-per-click (PPC) advertising campaigns to drive immediate traffic and conversions.
- Using marketing automation tools to streamline and personalize customer communication.
- Incorporating mobile marketing strategies to target the growing mobile user base.
- Developing a cohesive branding strategy to establish a strong brand identity and message.
- Conducting competitor analysis to identify market trends and stay ahead of the competition.
- Setting clear and measurable goals for marketing campaigns and regularly evaluating performance.
- Creating a detailed business plan that outlines goals, strategies, and financial projections.
- Conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the business environment.
- Defining target markets and segments to tailor marketing efforts for maximum effectiveness.
- Developing a pricing strategy that aligns with the target market and product positioning.
- Establishing key performance indicators (KPIs) to track progress towards business goals.
- Implementing effective customer relationship management (CRM) systems to manage customer interactions.
- Continuously adapting and evolving marketing strategies based on market trends and consumer behavior.
About this Course
- Duration 4 Weeks
- Certificate on Completion
- Level Beginner
- Price UGX
450,000400,000